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Dodd-Frank is One Year Old: What Has It Accomplished and What’s Next?

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Recently I attended a panel organized by the NIRI New York chapter in conjunction with Baruch College’s Center for Corporate Integrity to look at Dodd-Frank and its impact one year after passing. The panel was led by David Rosenburg, a professor at Baruch’s business school, and included Joseph Engelhard from Capital Alpha Partners, William Tanona from UBS and Judy McLevey from NYSE Euronext. The panel provided a nice array of perspectives from multiple stakeholder viewpoints.

A person's shadow is cast on a display showing stock market pricesConsensus among NIRI panelists? Regulation should be repealed.
I was surprised that there seemed to be a general consensus among the panelists that Dodd-Frank, although well-intentioned, was poorly devised and should be repealed. The overall sentiment is that the realities of implementing the 400+ regulations that grew out of the law are beyond reasonable, and may actually drive the opposite results from what the act intended. I wasn’t surprised that people felt that way but I thought at least one person would stand up and defend it. The fact that none of the four presenters (experts in their respective fields) did was a bit of a shock.

Law could damage U.S. competitiveness although not as burdensome to small companies.
Part of the case made against the reform act is that it can significantly damage the United States’ competitiveness as a country. As the argument goes, the heavy capital restrictions likely to be imposed on banks will limit lending, thus slowing growth. The result? The U.S. becomes a less attractive destination for investment capital. This may be true, but this also suggests that, in order to be effective, financial firm regulations such as these need to be coordinated on a global scale, not implemented in silos by country. Many would disagree with this, arguing instead that Dodd-Frank takes global needs too much into consideration and that we need a solution customized to the United States.

Another interesting viewpoint was that Dodd-Frank will not place a disproportionate amount of burden on smaller companies, contrary to common perception. Unlike the Sarbanes-Oxley Act of 2002, which did result in smaller companies having to bear significantly larger costs relative to their size and resources compared with larger organizations, Dodd-Frank actually has more significant requirements for larger firms.

This is because the act was, to a certain extent, designed to reign in those very firms who were large enough to impact the broader economy. This doesn’t mean that small firms aren’t impacted, however. One of the panelists gave an example of a small, 12-person bank in Texas who had recently met on four separate occasions with over twenty regulators to review compliance issues.

Some easing of major requirements has already occurred (Volcker rule).
The good news (or bad news, depending how you look at it) is that as the rubber meets the road and the implementation realities set in with the regulators, we are starting to see some easing of the major requirements (e.g., the Volcker Rule).

Other implementations have already been delayed, although in some cases this is simply due to the volume of regulations that need to be implemented. In some ways, Dodd-Frank seems to have been an overreaction to the financial crisis, and may have gone too far.

2012 Elections likely to impact regulations.
The question is, will it safeguard our economy against future, similar crises without sacrificing our nation’s global competitiveness? No one can say for sure, but the rule definitions and implementations over the next year, followed by the 2012 U.S. elections, will determine Dodd-Frank’s impact one way or the other.

What do you think about Dodd-Frank? Has it impacted your company yet? Will the law be repealed? Leave a comment below.


This entry was posted in IR in the news and tagged , , by Dave Dalpe. Bookmark the permalink. No Comments

5 Tips for Using Video Effectively on Your Investor Relations Website

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In my last post, I made the case for why all IR departments should incorporate video content into their IR websites. To recap, video communications help you: build trust and credibility, reach more investors cost effectively, engage investors in a more compelling way, portray your company as innovative and leading edge, and differentiate your company from your competition in the minds of investors. Now that we know the why, let’s talk about the how.Internet users try a software which plays music

1 – Embed a player into your site. By now, we’ve all spent time on YouTube, Vimeo or countless other sites watching videos of dancing babies and backyard stunts gone awry. This is not what investors are looking for, so don’t dilute your message by putting your IR content alongside videos which other users uploaded for entertainment purposes. More importantly, don’t link investors away to a third-party site to view your content. There is no faster way to ensure that they never return. By embedding content into your pages, you make it easier for the investor and you keep them where you want them – on your IR website.

2 – Customize the player to match your site’s look and feel. Just as you wouldn’t have one page within your IR site that didn’t match the other pages, you shouldn’t embed a video player that looks out of place with the rest of the content. This may sound unimportant, but remember that as with any presentation, the delivery is a critical component to how the content itself is received.  You’ve invested time and resources in your online IR presence – make sure it provides a seamless, integrated user experience that reinforces your branding components.

3 – Organize content into lists. It’s not enough to simply drop a bunch of video clips onto your website. and hope investors find the most important content. Invest in a platform that allows you to organize the content according to category, speaker, timeframe or any other logical order to help investors find the information most relevant to them. This also demonstrates your commitment to video as a communication medium, which signals to your audience that time and effort also went into the content.

4 – Weave video content into multiple pages. Many companies will simply display one video on their IR homepage and nowhere else on the site. This is a mistake. By strategically placing select video content on relevant pages within the site, you can better communicate your company’s investment story. Weave the content in carefully so that it becomes part of the narrative, rather than just a quick hit that investors see on the landing page before moving on.

5 – Provide sharing tools to maximize reach. More than most other content, video is meant to be shared, and we all love to share it. According to ComScore, 84% of U.S. internet users viewed video content online last year. At the same time, social media sharing is gaining ground as the most popular way for internet users to share content.  Put those stats together and what does that tell you? If you want your video content to reach the maximum number of viewers, you need to make it easy for it to be shared via social media channels. Put your viewers to work for you, and ensure that your video player prominently displays a sharing tool or widget that enables easy sharing.

Leave a comment below and let us know how you’re using video in your IR website (or what is holding you back).

5 Ways Video Enhances Your Investor Relations Website

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There are many reasons why we meet others in person when the option is available. It allows us to look the person in the eye, get a sense for who they are and then make a judgment about how worthy they are of our trust, confidence, and even friendship. In our current period of fiscal restraint, most of us have had our travel budgets cut, which has limited our ability to do this. But rather than ratchet up our long-distance phone plans or increase the frequency and volume of our emails (as if that were possible), many of us have taken instead to video as a communication tool, both in our personal and our professional lives. Whether it’s Skype or Google Video Chat at home, or video webcasts, conferences or telepresence at the office, video has emerged as our best alternative when we can’t be everywhere we’d like to be in person.Five F/A-18 Hornet fighter jets of the U.S. Navy Blue Angels leave a long contrail

Now think about this in terms of your investor relations program. You and your management team spend hundreds of hours and thousands of dollars on the road meeting with current and prospective investors. When it comes to an important stakeholder, the first choice is always to meet them in person. But even in boom times when budgets are generous, you can’t be everywhere you want to be. Fortunately, we live in the video age, which is one of the reasons why it’s a great time to be an IR Officer (IRO).

If you haven’t used or considered incorporating video into your IR website, you are close to being left behind. Here are five ways video can uniquely enhance your IR website:

1. Builds trust and credibility.When you’re trying to establish credibility and create a sense of confidence in your words, it’s important for the other person to be able to look you in the eye, read your body language—basically, to size you up in a way that helps them make a decision faster. This type of trust is difficult to establish through written materials, or even over the phone. And to really drive the point home, recent research has indicated that video can impact perceptions of accountability and influence investment decisions.

2. It’s all about REACH.Video enables you to reach more investors than you could ever possibly do through a series of one-to-one meetings, or even the occasional investor conference. In-person meetings will never go away, but it is critical to get out of the one-to-one mentality and start thinking in terms of one-to-many. Not only can you reach more investors with video, but you can do it in a cost- effective way, with technology that has advanced to the point that it’s easy to use even for the least technically inclined.
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This entry was posted in Best Practices and tagged , , by Dave Dalpe. Bookmark the permalink. 1 Comment

5 Simple Rules for Keeping Your IR Website Current

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A few weeks ago, as winter turned into spring (at least according to the calendar—you wouldn’t know it from the weather), I got to thinking about the importance of renewal. With Web-based investor communications never far from my mind, I thought about how often companies review and refresh the way they communicate with their investors, particularly through online channels.Daffodils with the London Eye in the background

When investors visit an IR website that has been neglected, it tells them one (or all) of these three things:

• The company is not concerned with my preferred methods of accessing information about them.

• The company doesn’t invest in IR communications in general.

• The company’s story is not worth telling well.

As an IR Officer, these are not messages you want to convey. Would you send your CEO or CFO to an investor meeting armed with a presentation that hadn’t been updated in a year? Of course not. So why would you pay any less attention to maintaining your IR website, which will reach many more investors?

So how do you keep your online investor communications channels current—especially your primary online channel, your company’s IR website? Here are five tips:

1. Know your audience
It is important to understand what type of investors own or will be attracted to your stock. According to a recent Thomson Reuters survey, 43% of institutional investors and analysts say that investor presentations are the most important content on an IR website (followed by quarterly and annual reports). Retail investors may be more interested in stock and dividend information. Understanding your audience will inform everything you do on your IR website and throughout the rest of your IR program, online or otherwise.

2. Automate wherever possible
Ensure that critical data always gets to your site in near-real time without manual intervention. Press releases, SEC filings and other information that investors rely on to make investment decisions should never be held hostage to sick days or an individual’s to-do list.
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