Many marketers have shifted toward content-based programs and are relying on webcasts, webinars and short-form videos as core components. Studies show that multimedia provides a more engaging and measurable alternative to traditional one-way communications and nourishes lead generation and retention activities.
This best practices guide outlines which multimedia tools you should use for each of your marketing applications, and how frequently you should be communicating.
Highlights of this guide include:
- Which communication activities should be in your annual plan
- Which formats to use and how frequently you should be communicating
- 7 multimedia best practices
How are you using multimedia in your marketing program?