The Essential Guide to Optimizing Multimedia for Mobile Audiences
For content creators, the ubiquity of mobile—over 500 million devices sold last year—poses new challenges. Among them, one size does not fit all. Too often content created for a desktop environment is reformatted crudely for mobile resulting in tiny text, grainy graphics and featureless functionality.
Delivering multimedia to mobile audiences isn’t just a question of whether your live webcast or online video works on their device (though you should validate that), but also that you’re providing a superior user experience. In many cases your audience’s first impression of your corporate website will be on a 3.5-inch screen. In fact, mobile is expected to be the “first screen” for all Web usage by 2013.
To help you optimize your content for the unique needs of smartphone and tablet users, we’ve teamed with MarketingProfs to create The Essential Guide to Optimizing Multimedia for Mobile Audiences.
This guide features practical tips and best practices you can start using today:
- The 4 factors impacting the mobile experience
- The effect of screen size on audio, video, text and graphics
- Content creation tips to increase engagement
Have an idea for our next white paper on multimedia communications? Let us know what you want to learn about.